Tonight!

[lawnrrd]

The Medill Club of Greater New York presents

Inside Hip-Hop:
What's Up with America's Mass Music?

Do marketing and media define a culture? Come hear a panel of journalists and music executives discuss how and why hip-hop evolved from the streets of New York City more than three decades ago to become today's mainstream music and social phenomenon.

Moderated by:
Abe Peck
Chair of Medill's Magazine Program
and Sills Professor of Journalism

Including Panelists:

• Kenetta Bailey
  Vice President of Strategic Marketing, BMG Music



• Jeff Jones
  Director of Marketing, The Source Magazine



• Alan Light
  Editor, Tracks Magazine
  former Editor, Vibe Magazine



• Robert "Boo" Rosario
  Assistant Music Editor, The Source Magazine

Thursday, June 12, 2003
6:30 p.m. - 8:30 p.m.
at
The Williams Club
24 East 39 Street (btw. Park & Madison Ave.)

Price: $25 (includes appetizers and cocktails)

To RSVP, e-mail Todd Happer at thaps@aol.com and payment will be collected at the door.

Questions? Contact Terry at evans_terry@hotmail.com

BIOS:

Moderator

Abe Peck is Sills Professor of Journalism and chairs the magazine program at the Medill School of Journalism at Northwestern University. Peck also is Director of Magazine Programs for the Media Management Center, a joint research and executive training project of Medill and the Kellogg Graduate School of Business.

Peck has written and edited for Rolling Stone, Outside and several newspapers, and has freelanced for magazines from Ad Age to Esquire. He's consulted to publications from Spin to Sensors. Peck has written, edited or contributed to ten books, most notably Uncovering the Sixties: The Life and Times of the Underground Press (Pantheon / Citadel) and Dancing Madness (Anchor / Doubleday). He judges the National Magazine Awards and the Jesse Neal Awards, and has led editorial and publishing workshops in Ecuador, England, Finland, Hong Kong, the Philippines and the United States.

Panelists

Prior to starting work on Tracks, a new music magazine set to launch in November 2003, Alan Light was the editor-in-chief of Spin from January 1999 until March 2002. He previously served as founding music editor ('93-'94) and editor-in-chief ('94-'97) of Vibe. Light also was a senior writer at Rolling Stone, where he began working in 1989.

In 1997, Light edited Tupac Shakur (Crown Publishing), Vibe's first venture into book publishing, which was a New York Times bestseller. He is the editor behind 1999's highly acclaimed The Vibe History of Hip-Hop, which was recently optioned by HBO.

Light's writing has appeared in such publications as The New York Times, The New Yorker, GQ, In Style, Entertainment Weekly, The Oxford American, and The Los Angeles Times. He also wrote a history of rap for the World Book Encyclopedia. A graduate of Yale, Light is one of the country's leading commentators on issues relating to music and culture, offering his analysis on numerous television and radio programs.

Kenetta Bailey, vice president of strategic marketing for BMG's Strategic Marketing Group, is responsible for developing and sourcing integrated marketing and promotion opportunities, and digital revenue generating initiatives for BMG's North America labels. They include Arista Records, RCA Music Group, RLG, and BMG Heritage. Before joining BMG, she spent two-and-a-half years at Pepsi developing teen and young adult marketing programs anchored in music and entertainment with artists including Sean "P. Diddy" Combs, Busta Rhymes, Master P and Mary J. Blige.

Bailey is a graduate of Northwestern University, from which she received two degrees in Journalism as well as an MBA in Marketing & Strategy.

Jeff Jones, director of marketing and creative services for The Source magazine, has 20 years experience launching publications and building brands. As associate publisher of The Source, Jones was responsible for managing all marketing, publicity art and production for the publication as well as The Source Hip-Hop Music Awards and The Source All Access TV Show.

Jones has developed strategic partnerships with a variety of companies, including the NBA and MTV. Prior to his tenure at The Source, he was the director of marketing and new business development at General Media International, where he worked on the launch of Spin, Omni, Longevity and other national titles.

Robert "Boo" Rosario, assistant music editor at The Source, started collecting records at the age of 6, already fascinated with the yet to be labeled rap music and graffiti phenomenon of the 1980s. As an independent promoter doing business under the name Boogie Nights Entertainment, he was there at the beginning for a number of acts including the Wu Tang Clan, Tony Touch and others.

Currently, Rosario puts his impression on a number of The Source's core columns, including his own, Independent's Day, as well as Sneak Previews, Tale of the Tape, Singles File, Rhyme & Reason, Whut Whut and Mic Check. He is also a member of The Source Mind Squad, the inner-circle group that decides the publication's highly anticipated, and always controversial, microphone ratings.